I-OEM, igama eligcwele Lomkhiqizi Wezinto Zoqobo, libhekise kumkhiqizi ngokuya ngezidingo nokugunyazwa komkhiqizi wangempela, ngokuya ngemibandela ethile. Yonke imidwebo yokuklama ihambisana ngokuphelele nomklamo wabakhiqizi abaphezulu bokukhiqiza nokucubungula, ukukhuluma ngokungananazi, i-Foundry. Njengamanje, bonke abathengisi abakhulu be-hardware yomkhiqizo banabakhiqizi be-OEM, okungukuthi, umkhiqizo awukhiqizwa umkhiqizi womkhiqizo wokuqala, kodwa ukhiqizwa ngokubambisana nemboni yokucubungula, futhi umkhiqizo unamathiselwe kumkhiqizo wawo womkhiqizo, ngokuhlobene inani lomkhiqizo lokuthengisa umkhiqizo.
Imodi yokubambisana ye-ODM ithi: umthengi uphathisa umenzi ukuthi anikeze wonke amasevisi kusukela ocwaningweni nasekuthuthukisweni, ukuklama kuya ekukhiqizeni nasekulungiseni ngemva kokulungiswa.
Imikhiqizo ye-OEMempeleni akhiqizwa ngokucubungula amabhizinisi ngaphandle kweqembu lomkhiqizo ngokuvumelana nezidingo zeqembu lomkhiqizo futhi ashicilelwe ngaphansi kophawu lokuhweba negama lenkampani. Idizayini namanye amalungelo empahla yobuchwepheshe ayingxenye yomkhiqizo.
Imikhiqizo ye-ODM, ngaphezu kophawu lokuhweba lwangaphandle kanye negama ingeyomkhiqizo, amalungelo empahla yokuklama angawabakhiqizi abagunyaziwe.
I-ODM(I-Original Design Manufacturer) iwumklamo womkhiqizo nemisebenzi yokuthuthukisa, ngesivinini esiphumelelayo sokuthuthukiswa komkhiqizo kanye nokusebenza kahle kokukhiqiza ngokuncintisana, ukuhlangabezana nezidingo zabathengi. Ikhono lobuchwepheshe lanele ukuthuthukisa ikhono lokuklama esikhathini esizayo, bese liqala ukuthatha amacala futhi libhekane nezindaba ezihlobene zokuklama nokuthuthukiswa.
Umehluko osobala kakhulu phakathi kwe-OEM ne-ODM ukuthi i-OEM iwukukhiqiza okugunyaziwe kwasekuqaleni, kuyilapho i-ODM eyakhiwe ngomklamo wangempela. Enye iwumsebenzi wokukhiqiza ogunyaziwe, enye iwumklamo ogunyaziwe, okungumehluko omkhulu phakathi kwalokhu okubili. Indlela ejwayeleke kakhulu yokusho ukuthi:
I-ODM: Idizayini engu-B, ukukhiqizwa kuka-B, uhlobo lwe-A, ukuthengisa okungu-A == okuvame ukwaziwa ngokuthi "isitikha", umkhiqizo wefekthri, umkhiqizo wabanye.
I-OEM: Idizayini, ukukhiqizwa kwe-B, i-brand, i-A sales == OEM, i-OEM, ubuchwepheshe babanye abantu kanye nomkhiqizo, imboni ikhiqiza kuphela.
Isibonelo, umkhiqizo ungacacisa imininingwane yemaski yobuso ofuna ukuyiletha emakethe. Bazocacisa izidingo zokubukeka komkhiqizo, njengendwangu yefilimu, izinto zokupakisha zokubukeka, kanye nezithako ofuna ukuzengeza. Futhi ngokuvamile zicacisa ukucaciswa okuyinhloko kwangaphakathi komkhiqizo. Nokho, abaklami iphethini futhi abazicacisi izinto ezidingekayo, ngoba lena umsebenzi we-ODM.
Emhlabeni wezimboni, i-OEM ne-ODM zivamile. Ngenxa yezindleko zokukhiqiza, ukunethezeka kwezokuthutha, ukonga isikhathi sokuthuthuka nokunye okucatshangelwayo, izinkampani zomkhiqizo ezaziwayo ngokuvamile zizimisele ukuthola abanye abakhiqizi i-OEM noma i-ODM. Uma ufuna ezinye izinkampani ku-OEM noma i-ODM, izinkampani zomkhiqizo ezaziwayo nazo kufanele zithwale imithwalo yemfanelo eminingi. Phela umqhele womkhiqizo uwuphawu lwawo, uma izinga lomkhiqizo lingelihle, okungenani kuzoba namakhasimende azofika emnyango azokhononda, osindayo angase aye enkantolo. Ngakho-ke, amabhizinisi omkhiqizo ngokuqinisekile azokwenza ukulawulwa kwekhwalithi okuqinile ngesikhathi sokucubungula ikhomishini. Kodwa ngemva kokuphela kwe-Foundry, ikhwalithi ayikwazi ukuqinisekiswa. Ngakho-ke, lapho abathengisi abathile bekutshela ukuthi umkhiqizi womkhiqizo ungumkhiqizo we-OEM noma we-ODM womkhiqizo omkhulu, ungalokothi ukholwe ukuthi ikhwalithi yawo ilingana nomkhiqizo. Okuwukuphela kwento ongayethemba yikhono lomkhiqizi lokukhiqiza.
Umehluko omkhulu phakathiOEM kanye ODMIngabe lokhu:
Okwangaphambili kuyisiphakamiso somklamo womkhiqizo ophakanyiswe uthishanhloko, kungakhathaliseki ukuthi ubani oqedele ukuklama okuphelele, futhi uthishanhloko ngeke anikeze imikhiqizo esebenzisa idizayini kwabanye abantu; Eyokugcina, kusukela ekuklanyeni kuya ekukhiqizeni, igcwaliswa ngumkhiqizi ngokwakhe, futhi umkhiqizo uthengwa ngemva kokwakhiwa komkhiqizo.
Ukuthi umkhiqizi angakhiqizela inkampani yangaphandle umkhiqizo ofanayo kuncike ekutheni umnikazi welayisensi uyawuthenga yini umklamo.
Imikhiqizo ye-OEM yenzelwe abakhiqizi bomkhiqizo ngendlela efanele, futhi ingasebenzisa kuphela igama lomkhiqizo ngemva kokukhiqizwa, futhi ayikwazi ukukhiqizwa ngegama lomkhiqizi.
I-ODM incike ekutheni umkhiqizo ulithengile yini i-copyright yomkhiqizo. Uma kungenjalo, umenzi unelungelo lokuhlela umkhiqizo ngokwawo, inqobo nje uma kungekho ukuhlonza idizayini yenkampani yebhizinisi. Ukukubeka ngembaba, umehluko phakathi kwe-OEM ne-ODM ukuthi ingqikithi yomkhiqizo ukuthi ubani ojabulela amalungelo empahla yobuhlakani, uma ophathisiwe ejabulela amalungelo empahla yobuhlakani bomkhiqizo, i-OEM, eyaziwa ngokuthi "i-foundry" ; Uma kuwumklamo ophelele owenziwe umkhiqizi, i-ODM, evame ukubizwa ngokuthi "ukulebula".
Uma ungazi ukuthi uyifanele yini i-ODM noma i-OEM, ungathola isikhungo socwaningo esikucabangela kokubili. Izikhungo zocwaningo ezingochwepheshe zizoba ngochwepheshe kakhulu futhi zinembe kunezimboni ze-OEM, zingagcini nje ngokufanelana nezidingo zamakhasimende ahlukene, kodwa futhi nokuqinisekiswa kwekhwalithi eyengeziwe ekuhlinzekweni kwezinto ezingavuthiwe kanye nokuvumela okuhlobene kunezimboni ezijwayelekile ze-OEM.
Siyinghonguneminyaka engu-15 yesipiliyoni ezingutsheni, singakuncoma izitayela ezidumile noma ezishisayo kuwe ngonyaka ozayo. Ungakhetha ukubambisana nathi ukuze wakhe imakethe yezitayela zomkhiqizo wakho futhi nikhule ndawonye.
Isikhathi sokuthumela: Dec-18-2023
