Okokuqala, dalaizingubo zakhoumkhiqizo ongakwenza lokhu:
1. Okokuqala, udinga ukunquma ukuthi yini oyifunayo ukuze udale indawo yakho yokugqoka (izingubo zabesilisa noma zabesifazane, ezifanele iqembu lobudala, ezifanele isixuku, ngoba ukwenza izinhlobo zokugqoka, awukwazi ukwenza wonke umuntu ofanele ukugqoka izingubo, manje izingubo kumele zibe ziqondile, okungukuthi, isitayela sokubeka sicacile. Umkhiqizo omuhle kufanele unikeze abantu isitayela somkhiqizo esicacile ngokushesha nje lapho kukhulunywa ngawo, njengokuthi i-Annunciation bird to people isudi eyinkimbinkimbi futhi ekhululekile, i-Shanshan to people isudi evamile kakhulu, izimpisi eziyisikhombisa kubantu zingamajakethi, izilwane eziyisishiyagalolunye kubantu zingochwepheshe emabhulukweni. Izisebenzi zasehhovisi elimhlophe zinikeza abantu izingubo zabesifazane bebhizinisi eliphezulu, njll. Umkhiqizo wakho nawo udinga indawo.
2. Okwesibili, ngifuna ukwazi ukuthi isihloko siwuqonda kanjani umqondo "wophawu". Ngokuqonda kwami, uma ngikhuluma iqiniso, kukhona ithimba lokusebenza lochwepheshe, isithombe esihlanganisiwe se-terminal, isitayela somkhiqizo esicacile kanye nendawo, kanye nezitolo okungenani ezimbili noma ngaphezulu (noma ukusebenza okuzinzile epulatifomu ye-e-commerce). Uma uvula isitolo nje, nakuba kukhona uphawu, lungabizwa ngokuthi isitolo sezingubo kuphela, hhayi uphawu.
3. Misa uhlelo lwebhizinisi oluqinile nolucacile. Uhlelo lwakho lwebhizinisi kufanele luveze ukuthi uhlose ukuphatha kanjani uhlobo lwakho lwezingubo. Bhala ngendlela engokoqobo ngangokunokwenzeka. Khumbula, kungcono ukunganaki inzuzo yakho futhi umangale kakhulu kunokulinganisela amakhono akho ngokweqile bese udumala. Ikakhulukazi, kufanele kucatshangelwe lezi zindawo ezilandelayo: isifinyezo esiphezulu. Isifinyezo esiphezulu siyincazelo yesitatimende senhloso yenkampani kanye nezinhlelo zesikhathi esizayo, kanye nendlela yokuheha abatshalizimali abangaba khona. Lokhu kuyadingeka kuwo wonke amabhizinisi, kodwa ikakhulukazi embonini yezingubo, evame ukudinga ukutshalwa kwezimali kwangaphandle. Incazelo yenkampani. Incazelo yenkampani ivumela abantu ukuthi bazi ukuthi uhlobo lwakho lwezingubo luyini, ukuthi yini ekuhlukanisa nabancintisana nabo, nokuthi ufuna ukuba kuyiphi imakethe.
Ukusebenza okusemthethweni, ukubhalisa inkampani, ukuklama ilogo yomkhiqizo, nokubhalisa uphawu lokuhweba.
4. Khiqiza imikhiqizo yakho.
(1), ukulebula, yizinkampani ezithile zokuklama nokuthuthukisa izingubo, ziklama uchungechunge lwamasampula, bese ukhetha umkhiqizo, u-ode inani elithile lezimpahla, kanye nesitifiketi sakho sokubhalisa uphawu lokuhweba, ikhophi yelayisensi yebhizinisi, isitifiketi sokubhalisa intela, isitifiketi sekhodi yenhlangano kanye neminye imibhalo konke kuphathwa yinkampani yokuklama.
(2), ukukhiqizwa kwabo, lokhu kuyinkimbinkimbi kakhulu, qasha abaklami, abenzi bamapuleti, baphendule, kodwa futhi bahileleke ezindwangu, izesekeli, ekukhiqizeni. Izinzuzo: ukuguquguquka nokulula, ukuzimela okuqinile. Okubi: Ukuphatha kuyinkinga kakhulu futhi ukutshalwa kwezimali kukhulu
(3), ingxenye yabo yokukhiqiza, lonke uhlobo lomkhiqizo. Le ndlela manje seyamukelwa yimikhiqizo eminingi emikhulu
2. Ulwazi lokudala ukusebenza komkhiqizo:
1 Kufanele ube negama lomkhiqizo kuqala
Zibhalisele, noma uthenge eyodwa. Okwamanje, kunzima kakhulu ukubhalisa izimpawu zokuhweba, ngoba kunezinhlobo eziningi kakhulu zezingubo ezibhalisiwe futhi zisahlolwa, futhi azikwazi ukufana. Uma uyothenga uphawu lokuhweba, igama lingase lingahlangabezani nezidingo zakho kanye nesifiso sakho. Kodwa noma ngabe yikuphi, kufanele ube negama lomkhiqizo.
2. Kufanele unqume ukuthi hlobo luni lwezingubo olufanelekela kakhulu izinsiza zakho kanye nokuzimisela kwakho, izingubo zabesilisa?Izingubo zabesifazaneIzingubo zezingane? Izingubo zangaphansi zasekhaya? Ukujwayela iminyaka ngaphakathi kwengubo yabesifazane? Ngayiphi intengo? Kuphela ngokukwenza kucace lokhu ungakha iqembu ngokusekelwe kulokhu, futhi igama lophawu lokuhweba elingenhla lihlobene kakhulu nesigaba sezingubo.
3. Udinga ukunquma ukuthi iyiphi indlela yokusebenza okufanele uyisebenzise, okungukuthi, ngokusebenzisa iziteshi ohlose ukuthengisa ngazo izingubo. Uthe ukwenza uhlobo lwezingubo, ngikhiphe i-wholesale, i-Ali wholesale, ngoba i-wholesale iwukuthengisa izingubo, ayikwazi ukubizwa ngokuthi uhlobo. Ingabe uthatha i-ejenti yendabuko, uhlelo lwe-franchise, noma zonke ezisebenza ngokwakho, noma uhlelo lwamanje oludumile lwabalingani (olufana nolwe-joint venture yangaphambilini), noma wenze ipulatifomu yokuvula i-e-commerce. Khumbula, ungavumeli ochwepheshe bakhohlise, kunezinzuzo nezimbi ezisobala kumodeli ngayinye yesiteshi, futhi ungakhetha kuphela leyo esebenza kahle kakhulu ezinsizeni zakho ezikhona. Uma unesithakazelo, ngingaxoxa ngezinzuzo nezimbi zemodeli ngayinye yesiteshi.
4. Yakha ithimba elihle lokuklama. Ngomkhiqizo omuhle, umkhiqizo wakho uphumelela ngo-70%. Imikhiqizo okuthiwa mihle ihambisana nezitayela ezidumile, inesitayela sayo esicacile kanye nezici zayo, ikhwalithi enhle futhi engabizi kakhulu, kanye nokuncintisana okunamandla. Ungalaleli umthengisi noma umeluleki ochwepheshe ongase akutshele ukuthi uzothola indlela yokuthengisa noma yimuphi umkhiqizo. Kodwa khumbula, yimakethe, ikhasimende, umthengi, hhayi umthengisi noma umeluleki ekugcineni onquma ukuthi umkhiqizo wakho ungowani. Ngingumuntu othanda ukumaketha izingubo, umkhiqizo unesipiliyoni esingasoze salibaleka, awukho umkhiqizo omuhle, ulimi lwakho alunakuthengiswa, noma ngabe uthola inhlanhla kumakhasimende okuqala, awukwazi ukuhlala isikhathi eside. Njengoba ngishilo ngaphambili, uma umkhiqizo umuhle kakhulu, umkhiqizo wakho uzophumelela ngo-70%, ngakolunye uhlangothi, esigabeni sokuqala, kufanele ufake u-70% wezinsiza kumkhiqizo ukuqinisekisa ukuncintisana komkhiqizo.
4. Setha ithimba lokusebenza lokumaketha ngokwemodeli yesiteshi kanye nokubekwa komkhiqizo.
5. Zonke izixhumanisi kanye nomnyango kumele ube nohlelo kanye nokuhlela okuhambisana nezinsiza zakho ezikhona ngaphambi kokuqala, futhi wakhe isabelomali kanye nohlelo lokuthuthukisa.
6. Ukuze ube nokutshalwa kwezimali okuqhubekayo nokugcina ukusebenza kwezimali, ungacabangi ngokwenza imali esheshayo, umkhiqizo uqala isinyathelo ngesinyathelo.
7. Yakha isu lokumaketha elifanele nelizuzisayo. Ungalindeli ukuthembela emalini yekhasimende ukuze uphathe umkhiqizo. Eqinisweni, ikhasimende lifuna nezindlela zokusebenzisa izinsiza zenkampani yomkhiqizo ukuvula isitolo nokunciphisa ubungozi.
8. Kalula nje, kusho imali, ubungcweti, kanye nokubekezela. Ukudala uphawu lwezingubo kuwumgomo omkhulu, inqubo yokusebenza eningiliziwe, amagama ambalwa awakwazi ukucaca, ngisho nokuhlela, kodwa ngokuhlakanipha nangokujuluka.
Umkhiqizi weSiyinghonguneminyaka eyi-15 yesipiliyoni kwezembatho, ukuhlinzeka ngezimpahla kubathengi abayizinkulungwane ezingamashumi, ukusekela ukukhula komkhiqizo wabathengi, ngikholwa ukuthi singakunikeza okuhleulwazi lwebhizinisi, ukuchuma okuvamile kanye nentuthuko!
Isikhathi sokuthunyelwe: Disemba 19-2023
