Okokuqala, dalaizingubo zakho siqubrand ungakwenza lokhu:
1.okokuqala, udinga ukunquma ukuthi yini ofuna ukudala i-brand yakho yezingubo zokugqoka (izingubo zamadoda noma zabesifazane, ezifanele iqembu leminyaka yobudala, ezifanele isixuku, ngoba ukwenza imikhiqizo yokugqoka, awukwazi ukwenza wonke umuntu ofanelekayo. ukugqoka izingubo, manje izingubo kufanele zicace, okungukuthi, isitayela sokumisa sicacile I-brand enhle kufanele inikeze abantu isitayela esicacile somkhiqizo ngokushesha nje lapho kushiwo, njengenyoni ye-Annunciation kubantu iyisudi eyinkimbinkimbi futhi ekhululekile. , I-Shanshan kubantu iyisudi ye-orthodox kakhulu, izimpisi eziyisikhombisa kubantu zingamabhantshi, izilwane eziyisishiyagalolunye kubantu zingochwepheshe bamabhulukwe ama-white-collar abasebenzi banikeza abantu abasezingeni eliphezulu izingubo zabesifazane, njll. I-brand yakho nayo idinga ukuma.
2.Okwesibili, ngifuna ukwazi ukuthi isihloko siwuqonda kanjani umqondo we "brand". Ngokuqonda kwami, uma ngingagwegwesi, kukhona ithimba elisebenza ngochwepheshe, isithombe esiphelele esihlanganisiwe, isitayela somkhiqizo esicacile nokuma, kanye nezitolo okungenani ezimbili noma ngaphezulu (noma ukusebenza okuzinzile kuplathifomu ye-e-commerce). Uma uvula nje isitolo, nakuba kunesibonakaliso, singabizwa kuphela isitolo sezingubo, hhayi uphawu.
3. Sungula uhlelo lwebhizinisi oluqinile nolucacile. Uhlelo lwakho lwebhizinisi kufanele lubeke ukuthi uhlose ukuphatha umkhiqizo wakho wezingubo. Bhala ngokweqiniso ngangokunokwenzeka. Khumbula, kungcono ukubukela phansi inzuzo yakho futhi umangale ngokujabula kunokucabangela ngokweqile amakhono akho futhi udumale. Ikakhulukazi, lezi zindawo ezilandelayo kufanele zicatshangelwe: isifinyezo esiphezulu. Isifinyezo esiphezulu siyincazelo yesitatimende senhloso yenkampani nezinhlelo zesikhathi esizayo, kanye nendlela yokuheha abangaba abatshalizimali. Lokhu kuyadingeka kuwo wonke amabhizinisi, kodwa ikakhulukazi embonini yezingubo, okuvame ukudinga ukutshalwa kwezimali kwangaphandle. Incazelo yenkampani. Incazelo yenkampani yenza abantu bazi ukuthi hlobo luni lwezimpahla zakho zokugqoka, yini ekwehlukanisa nezimbangi zakho, nokuthi iyiphi imakethe ofuna ukuba kuyo.
Ukusebenza okusemthethweni, kwabhalisa inkampani, kwaklama ilogo yomkhiqizo, futhi kwabhalisa uphawu lokuhweba.
4. Zikhiqizele eyakho imikhiqizo.
(1), ukulebula, izinkampani ezithile eziklama izingubo nezokuthuthukisa, ziklama uchungechunge lwamasampula, bese uyahamba uyokhetha umkhiqizo, u-ode inani elithile lezimpahla, nesitifiketi sakho sokubhalisa uphawu lokuhweba, ikhophi yelayisensi yebhizinisi, isitifiketi sokubhaliswa kwentela. , isitifiketi sekhodi yenhlangano kanye neminye imibhalo konke kusingathwa yinkampani yokuklama.
(2), ukukhiqizwa kwabo siqu, lokhu kuyinkimbinkimbi, ukuqasha abaklami, abenzi bamapuleti, ukuguqula, kodwa futhi kuhileleke ezindwangu, izesekeli, ukukhiqizwa. Izinzuzo: kuyavumelana nezimo futhi kulula, ukuzimela okuqinile. Ukungalungi: Ukuphatha kuyinkinga kakhulu futhi ukutshalwa kwezimali kukhulu
(3), ingxenye yabo yokukhiqiza, lonke uhlobo lomkhiqizo. Le ndlela manje isisetshenziswa izinkampani eziningi ezinkulu
2. Isipiliyoni sokudala ukusebenza komkhiqizo:
1 Kufanele ube negama lomkhiqizo kuqala
Bhalisa wena, noma uthenge eyodwa. Njengamanje, kunzima kakhulu ukubhalisa izimpawu zokuthengisa, ngoba kunezinhlobo eziningi zezimpahla zokugqoka ezibhalisiwe futhi ezisabuyekezwa, futhi azikwazi ukufana. Uma uyothenga uphawu lokuhweba, igama lingase lingahlangabezani nezidingo zakho kanye nesifiso sakho sokudla. Kodwa noma iyiphi indlela, kufanele ube negama lomkhiqizo.
2.Kufanele unqume ukuthi hlobo luni lwezingubo izinsiza zakho kanye nokuzimisela okufanele kakhulu, izingubo zamadoda?Izingubo zabesifazane? Izingubo zezingane? Izingubo zangaphansi zasekhaya? Iminyaka yobudala ingaphakathi kwengubo yabesifazane? Ngaliphi inani? Kuphela ngokwenza lokhu kucace ungakwazi ukwakha ithimba elisekelwe kulokhu, futhi igama lophawu lokuhweba elingenhla lihlobene kakhulu nesigaba sezingubo.
3.Udinga ukunquma ukuthi iyiphi indlela yokusebenza okufanele uyithathe, okungukuthi, ngaziphi iziteshi ohlose ukuthengisa izingubo. Uthe ukwenza i-brand yezingubo, nginqume ukuthi i-wholesale, i-Ali wholesale, ngoba i-wholesale ukuthengisa izingubo, ayikwazi ukubizwa ngokuthi i-brand. Ingabe uthatha i-ejenti evamile, isistimu ye-franchise, noma zonke ezisebenza ngokwakho, noma isistimu yamanje yozakwethu edumile (efana nebhizinisi elihlanganyelwe langaphambilini), noma wenze inkundla yokuvula i-e-commerce. Khumbula, ungavumeli ochwepheshe bakhohlise, kukhona okuhle nokubi okusobala kumodeli yesiteshi ngasinye, futhi ungakhetha kuphela leyo esebenza kangcono ezinsizeni zakho ezikhona. Uma unentshisekelo, ngingaxoxa ngobuhle nobubi bemodeli ngayinye yesiteshi.
4. Yakha iqembu elihle lokuklama. Ngomkhiqizo omuhle, umkhiqizo wakho uphumelele ngo-70%. Okuthiwa yimikhiqizo emihle ihambisana nezitayela ezidumile, inesitayela nezici zayo ezisobala, ikhwalithi enhle futhi engabizi kakhulu, kanye nokuncintisana okuqinile. Ungalaleli umakethi othile noma umeluleki onguchwepheshe ongakutshela ukuthi bazothola indlela yokuthengisa noma yimuphi umkhiqizo. Kodwa khumbula, yimakethe, ikhasimende, umthengi, hhayi umthengisi noma umxhumanisi ekugcineni onqumayo ukuthi umkhiqizo wakho ungowaphi. I am isizinda marketing izingubo, umkhiqizo has isipiliyoni ongenakulibaleka, akukho imikhiqizo emihle, ulimi lwakho imbali eside ayikwazi ukuthengisa, ngisho noma uthola lucky igagasi lokuqala amakhasimende, awukwazi ukuhlala. Njengoba ngishilo ekuqaleni, uma umkhiqizo muhle kakhulu, umkhiqizo wakho uzophumelela ngo-70%, ngakolunye uhlangothi, ekuqaleni, kufanele ubeke i-70% yezinsiza kumkhiqizo ukuze uqinisekise ukuncintisana komkhiqizo.
4.Setha ithimba lokusebenza lokumaketha ngokuya ngemodeli yesiteshi kanye nokuma komkhiqizo.
5. Zonke izixhumanisi kanye nomnyango kufanele ube nohlelo nokuhlela okufanele izinsiza zakho ezikhona ngaphambi kokuqala, futhi wenze isabelomali kanye nohlelo lwentuthuko.
6.Ukuze ube nokutshalwa kwezimali okuqhubekayo nokugcina ukusebenza kwezimali, ungacabangi ngokwenza imali esheshayo, umkhiqizo uhamba ngesinyathelo ngesinyathelo.
7.Thuthukisa isu lokumaketha elifanele nelizuzisa ngokufanayo. Ungalindeli ukuthembela emalini yekhasimende ukuze uqhube umkhiqizo. Eqinisweni, ikhasimende liphinde libheke izindlela zokusebenzisa izinsiza zenkampani yomkhiqizo ukuvula isitolo nokunciphisa ubungozi.
8. Kalula nje, kusho imali, umsebenzi womsebenzi, nokubekezela. Ukudala umkhiqizo wezingubo kuwumgomo omkhulu, inqubo yokusebenza enemininingwane, amagama ambalwa awakwazi ukucaca, ngisho nokuhlela, kodwa ngokuhlakanipha nokujuluka.
Umkhiqizi we-Siyinghonguneminyaka engu-15 yokuhlangenwe nakho kwezingubo zokugqoka, ukuhlinzeka ngezimpahla kumashumi ezinkulungwane zabathengi, ukusekela abathengi abakhulayo brand, ngikholwa ukuthi singakunikeza okuhleulwazi lwezamabhizinisi, ukuchuma nokuthuthuka okuvamile!
Isikhathi sokuthumela: Dec-19-2023
