Okokuqala, dalaizingubo zakhoBrand Ungakwenza lokhu:
1.First wabo bonke, udinga ukunquma ukuthi yini ofuna ukudala indawo yakho yokubeka imikhiqizo yezingubo (izembatho zabesilisa noma zabesifazane, ongeke wenze abantu abalungele ukugqoka isitayela esicacile, ngoba ukubekezelela i-bird kufanelekile. Kubantu isudi ye-Orthodox kakhulu, izimpisi eziyisikhombisa kubantu ngama jakethi, izilwane eziyisishiyagalolunye kubantu zingochwepheshe emabhulukweni.
2.Syly, ngifuna ukwazi ukuthi isihloko siwuqonda kanjani umqondo "brand". Ekuqondeni kwami, ukukhuluma ngokungananazi, kuneqembu elisebenza kahle, isithombe se-terminal esihlangene, isitayela somkhiqizo esicacile kanye nokuma komkhiqizo, kanye nezitolo okungenani ezimbili noma eziningi (noma ezinzile kwiplatifomu ye-e-commerce). Uma nje uvula isitolo, yize kunophawu, lungabizwa kuphela ngokuthi isitolo sezingubo, hhayi uhlobo.
3. Sungula uhlelo lwebhizinisi oluqinile nolucacile. Uhlelo lwakho lwebhizinisi kufanele lubekele ukuthi uhlose kanjani ukuphatha uhlobo lwakho lokugqoka. Bhala njengeqiniso ngangokunokwenzeka. Khumbula, kungcono ukubukela phansi inzuzo yakho futhi umangele ukumangala kunokuqaqambisa amakhono akho futhi udumazeke. Ikakhulu, lezi zindawo ezilandelayo kufanele zibhekwe: Isifinyezo Esiphezulu. Isifinyezo esiphezulu sobabili siyincazelo yesitatimende semishini yenkampani nezinhlelo zesikhathi esizayo, nendlela yokuheha abatshalizimali abangahle. Lokhu kuyadingeka kuwo wonke amabhizinisi, kepha ikakhulukazi embonini yezembatho, okuvame ukudinga ukutshalwa kwezimali kwangaphandle. Incazelo yenkampani. Incazelo yenkampani ivumela abantu ukuthi bazi ukuthi yini umkhiqizo wakho wokugqoka, yini ehlukanisayo kusuka kubancintisana bakho, futhi iyiphi imakethe ofuna ukuba kuyo.
Ukusebenza okusemthethweni, kubhaliswe inkampani, kwaklama ilogo yomkhiqizo, futhi kubhaliswe uphawu lwentengiso.
4. Khiqiza imikhiqizo yakho.
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. Izinzuzo: Izimo eziguquguqukayo futhi ezilula, eziqinile. Okubi: Ukuphathwa kunzima kakhulu kanti utshalomali lukhulu
(3), ingxenye yabo yokukhiqiza, lonke uhlobo lomkhiqizo. Le ndlela manje yamukelwa yimikhiqizo eminingi emikhulu
2. Isipiliyoni ekwakheni ukusebenza komkhiqizo:
1 Kufanele ube negama lomkhiqizo kuqala
Bhalisa wena, noma uthenge eyodwa. Njengamanje, kunzima kakhulu ukubhalisa uphawu lwentengiso, ngoba kunemikhiqizo eminingi kakhulu yokugqoka ebhalisiwe futhi isabuyekezwa, futhi ngeke ifane. Uma uya ukuyothenga uphawu lwentengiso, igama kungenzeka lingahlangabezani nezidingo zakho nesifiso sakho. Kepha nganoma iyiphi indlela, kufanele ube negama lomkhiqizo.
2.Ufanele unqume ukuthi hlobo luni lokugqoka izinsizakusebenza zakho nokuzimisela olufaneleke kakhulu, okokugqoka kwabesilisa?Izingubo zabesifazane? Izingubo zezingane? Indlu yangaphansi yasekhaya? Ukuqondiswa kweminyaka ngaphakathi kwengubo yabesifazane? Yiliphi intengo? Kuphela ngokwenza lokhu kucace kungakha iqembu ngokususelwa kulokhu, futhi igama lesinkwa sentengiso ngaphezulu linokuningi okufanele senziwe ngesigaba sezingubo.
3.Udinga ukuthola ukuthi iyiphi indlela yokusebenza ongayisebenzisa, okungukuthi, ngokusebenzisa iziteshi ohlose ukuthengisa ngazo izingubo. Uthe ukwenza uhlobo lokugqoka, ngikhiphe isinqumo sokuthengisa okuphelele, okuphelele, ngoba okuthengiswayo ukuthengisa izingubo, akunakubizwa ngokuthi yi-brand. Ngabe uthatha i-ejenti yendabuko, uhlelo lwe-franchise, noma konke okuzimele, noma uhlelo lomlingani odumile (olufana ne-venture yangaphambilini), noma ipulatifomu evule i-e-commerce. Khumbula, ungavumeli ochwepheshe bakukhohlise, kunezinto ezisobala kanye nemodeli yesiteshi ngasinye, futhi ungakhetha eyodwa kuphela esebenza kangcono izinsiza zakho ezikhona. Uma unentshisekelo, ngiyakwazi ukuxoxa ngezinzuzo nokubi kwemodeli yesiteshi ngasinye.
4. Yakha iqembu elihle lokuklama. Ngomkhiqizo omuhle, umkhiqizo wakho uphumelele ama-70%. Imikhiqizo ebizwa ngokuthi amahle ihambisana nezitayela ezithandwayo, zibe nezitayela nezimpawu zazo ezisobala, ikhwalithi enhle futhi engabizi kakhulu, kanye nokuncintisana okunamandla. Musa ukulalela imakethi noma umeluleki ochwepheshe ongakutshela ukuthi bazothola indlela yokuthengisa noma yimuphi umkhiqizo. Kepha khumbula, imakethe, ikhasimende, umthengi, hhayi umakethi noma umeluleki ogcina enquma ukuthi umkhiqizo wakho ungowawo. Ngiyindawo yokuthengisa yokugqoka, umkhiqizo unesipiliyoni esingalibaleki, akukho mikhiqizo emihle, ulimi lwakho olude olude alukwazi ukuthengisa, noma ngabe uthola inhlanhla kumagagasi okuqala, awukwazi ukuhlala. Njengoba ngishilo phambilini, uma umkhiqizo uwukuhle, uhlobo lwakho lomkhiqizo luzoba ngu-70% oluphumelele, ngakolunye uhlangothi, ekuqaleni, kufanele ubeke ama-70% wezinsizakusebenza kulo mkhiqizo ukuze uqinisekise ukuncintisana komkhiqizo.
I-4.set up Marketing Operation Team ngokuya ngemodeli yesiteshi nokuma komkhiqizo.
I-5.Eversoy Link noMnyango kumele babe nohlelo nokuhlelela okulungele izinsizakusebenza zakho ezikhona ngaphambi kokuqala, nokwenza uhlelo lwesabelomali kanye nohlelo lokuthuthuka.
6.Uba nokutshala imali okuqhubekayo futhi ugcine ukusebenza kwemali, ungacabangi ngokwenza imali esheshayo, uhlobo lunyathelo ngesinyathelo ngesinyathelo.
7.Develop Isu Lokuthengisa Efanele Nokuzuzisa. Ungalindeli ukuthembela emalini yekhasimende ukuqhuba uphawu. Eqinisweni, ikhasimende libuye libheke izindlela zokusebenzisa izinsiza zenkampani yomkhiqizo ukuvula isitolo futhi zinciphise ubungozi.
8.Simply ukubeka, kusho imali, ubungcweti nokubekezela. Ukwakha uhlobo lokugqoka luyinhloso enhle, inqubo enemininingwane yokusebenza, amagama ambalwa awakwazi ukucacisa, hhayi futhi ahlele ngaphandle, kodwa ngokuhlakanipha nokujuluka ukuphuma.
Umkhiqizi weSinghongIneminyaka engu-15 yokuhlangenwe nakho kwezingubo, ukuhlinzeka ngempahla amashumi ezinkulungwane zabathengi, uxhase abathengi abakhulayo, ngikholwa ukuthi singakunika okuhleIsipiliyoni Sobuso, ukuchuma okuvamile nenqubekela phambili!
Isikhathi Seposi: Dece-19-2023
