1. isikali somkhiqiziOkokuqala, ngicabanga ukuthi ubukhulu bomenzi abukwazi ukwahlulelwa ngobukhulu be-umenzi. Amafektri amakhulu aphelele kuzo zonke izici zohlelo lokuphatha, futhi azokwenza kangcono kuzo zonke izici zokulawula ikhwalithi kunemafektri amancane. Kodwa-ke, ububi bamafektri amakhulu ukuthi abantu bamatasa kakhulu, izindleko zokuphatha ziphezulu kakhulu, futhi kunzima ukuzivumelanisa nomugqa wamanje wokukhiqiza wezinhlobonhlobo eziningi kanye neqembu elincane eliguquguqukayo. Intengo nayo iphakeme kakhulu. Lesi futhi yisona sizathu esenza izinkampani eziningi ziqale ukwakha amafektri amancane. Uma kukhulunywa ngobukhulu befektri yezingubo manje, azinakuqhathaniswa nesikhathi esidlule.
Ngawo-1990, amafektri ayenabasebenzi abangamashumi ezinkulungwane, futhi manje akulula ukuthola amakhulu ezimboni zezingubo. Manje ubukhulu obuvamile bezimboni eziningi zezingubo bungabantu abayishumi nambili. Futhi kunezisebenzi ezimbalwa ezinekhono emafektri ezingubo. Okokuqala, ngenxa yamaphutha abasebenzi, labo abasele bangabasebenzi asebekhulile. Kodwa izisebenzi ezindala ziqinile ekucabangeni kwazo. Azivami ukucabanga isikhathi eside futhi azifuni ukufunda ubuchwepheshe obusha. Iningi labasebenzi bamanje lizalwa ngawo-60 no-70. Azikho izingubo eziningi ngemva kweminyaka engu-80, ngisho nangaphansi ngemva kweminyaka engu-90, futhi empeleni azikho izingubo ngemva kweminyaka engu-00.
Manje izinga lokuzenzakalela kwe-izimboni zezingubokuyanda kakhulu, futhi isidingo sabasebenzi siyancipha. Ngesikhathi esifanayo, ama-oda amakhulu aya ngokuya encipha, amafektri amakhulu awavumelani nezidingo zamanje ze-oda, amafektri amancane kulula kakhulu ukushintsha izinhlobo, njengoba kusho isisho esithi, "imikhumbi emincane ilungele ukushintshwa." Ngaphezu kwalokho, uma kuqhathaniswa namafektri amakhulu, izindleko zokuphatha zamafektri amancane nazo zingalawulwa kahle, ngakho-ke isikali sefektri sisonke manje siyancipha.
Ukuze kusebenze ngokuzenzakalela ekukhiqizweni kwezingubo, kungafezwa amasudi namahembe kuphela okwamanje. Nakuba amasudi nawo enezinqubo eziningi ezidinga ukwenziwa ngezandla, kunzima ukwenza imfashini ikhiqize ngobuningi.
Ikakhulukazi ezingutsheni ezenziwe ngokwezifiso zezinga eliphezulu, izinga lokuzenzakalela liphansi kakhulu. Eqinisweni, ngenqubo yezingubo zamanje, izigaba eziphezulu zidinga ukuhlanganyela ngesandla, futhi izinto ezizenzakalelayo kunzima ukuzishintsha ngokuphelele zonke izinqubo. Ngakho-ke, ukuthola umenzi kumele: ngokuya ngobukhulu be-oda lakho, thola usayizi ohambisanayo womenzi. Uma ivolumu ye-oda lincane, kodwa ukuthola umenzi omkhulu, noma ngabe umenzi uvuma ukwenza kanjalo, ngeke anake kakhulu leli oda. Kodwa-ke, uma i-oda likhulu kakhulu, kodwa uthole umenzi omncane, ukulethwa kokugcina nakho kuyinkinga enkulu. Ngesikhathi esifanayo, asicabangi ukuthi izinqubo eziningi ziyimisebenzi ezenzakalelayo, ngakho xoxisana nomenzi. Eqinisweni, maqondana nobuchwepheshe bamanje, izinga lokuzenzakalela kwezingubo aliphezulu kakhulu, futhi izindleko zomsebenzi zisephezulu kakhulu.
2. Ukubekwa kweqembu lamakhasimende
Ukuthola umenzi, kungcono ukubuza inhloso yakho yokukhonza ukuthi yiziphi izinto. Uma umenzi ehlose ukusiza izinkampani ezinkulu ukuthi zicubungule i-OEM, khona-ke angase angabi nentshisekelo kuma-oda ezitolo eziku-inthanethi. Ngisho noma ewamukela i-oda lenethiwekhi, kodwa uma umsebenzi wenziwa ngokuhambisana nenqubo yomkhiqizo, isitolo esiku-inthanethi singase singawamukeli izindleko.
Manje sekuyizimboni zokuhweba zakwamanye amazwe, ngokuyisisekelo ziyaziqonda izidingo ze-B2B. Isibonelo, umenzi wethu wenza amakhasimende e-B2B, ngokuyisisekelo udinga amakhasimende ukuthi athathe amasampula ukuze eze, ezinye izinto njengokuthenga izesekeli zangaphandle, ukusika, ukuthunga, ngemva kwephakheji yonke esiyenzayo, ngaphezu kokusiza amakhasimende egameni lokulethwa. Futhi senza futhi ukubuyisela nokushintshanisa kanye neminye imisebenzi yangemva kokuthengisa. Ngakho amakhasimende ethu kudingeka nje athengise kahle.
Ukuze kusizwe amakhasimende alethe izimpahla egameni lamakhasimende, amafektri avamile ngeke amise abasebenzi abanjalo, kodwa uma usebenzelana nezitolo eziku-inthanethi, kungcono ukusebenza ngale ndlela. Phela, ama-oda ezitolo eziku-inthanethi adingeka ngokuphelele ukwenza ngemuva kokuthengisa, esikhathini esidlule, lolu hlobo lokuthengisa ngemuva kokuthengisa inkampani yomkhiqizo inomuntu okhethekile okufanele awenze. Ngokuqondene nomenzi ukuze asize izindleko zokulethwa kumele zifakwe entengo yabasebenzi, kodwa lesi sipho kufanele sibe ngcono kakhulu kunezisebenzi zamakhasimende. Umenzi wethu udale umsebenzi okhethekile ngale njongo.
Ngokuvamile, abathengisi bezingubo abafuna umenzi kumele benze into efanele. Okokuqala buza izinhloso eziyinhloko zesevisi yokubambisana yomenzi, qonda ukuthi yiziphi izigaba abazenzayo ngokuyinhloko, futhi uqonde izinga kanye nesitayela esiyinhloko sezingubo ezikhiqizwa umenzi, bese utholangokubambisanaumenzilokho kufana nokwakho.
3. Ubuqotho bomphathi wakho
Ukwethembeka komphathi nakho kuyinkomba ebalulekile okufanele uyilinganiseikhwalithi yomkhiqizi. Abathengisi bezingubo abafuna umenzi kumele baqale babukeze ubuqotho bomphathi, bafuna ukwazi ubuqotho bomphathi, ungaya ngqo ku-Google ukuze ubone ukuthi umphathi noma inkampani inamarekhodi amabi yini. Njengamanje, lolu hlobo lolwazi lusobala. Udinga nje ukufaka igama lomphathi noma igama lenkampani kanye "nomqambimanga", "ikhanda elifile" namanye amagama ngaphansi kokusesha, uma umphathi noma inkampani inolwazi olubi olufanele, ngokuyisisekelo ingathola ulwazi olufanele. Uma umphathi enomlando wokuba livila, akumelwe abambisane ukuze agweme okuningi ngangokunokwenzeka, ngaphandle kwalokho kuthambekele ezinkingeni ezahlukahlukene. Eqinisweni, uma umphathi enenkinga ngobuqotho, umenzi ngeke akwenze isikhathi eside.
Isikhathi sokuthunyelwe: Okthoba-23-2023
