I-Switwear, ihlukaniswe ngokulinganayo ibe ngumjaho ochwepheshe kanye nokuzilibazisa kwezimfashini ezimbili, imikhiqizo yasekhaya neyakwamanye amazwe ayisimbalwa, lapha ukuze wabelane ngezingxenye ezintathu:
1.Ungaphandle kwemikhiqizo esebenzayo
2. Imikhiqizo Yekhaya
I-3.Niche, uhlobo lwemfashini yemfashini yabesifazane abaphezulu
1.Ungaphandle kwemikhiqizo esebenzayo
(1) Speeyodo
I-Speedo uhlobo lwezemidlalo lwe-Swimsuit edumile emhlabeniumenziSpeedo. Ukusuka e-Australia, eyasungulwa ngo-1928, bekuyiminyaka engama-92.
I-SEDEDO kanye nemidlalo yama-Olimpiki inomlando ojulile kakhulu, abasubathi be-Olimpiki abagqoke ama-Speedo Swimsuits ukunqoba inkazimulo eningi, i-Speedo ingumlingani wesikhathi eside kanye nomxhasi we-International Swimming Federation (FINA), emaqenjini okubhukuda aphezulu aphezulu aphezulu we-Speedous axhaswa 4.
(2) Arena
U-Ariana wazalwa ngo-1973 futhi ungumkhiqizo waseFrance. Abadlali abaningi abaphezulu emhlabeni bakhetha ukugqoka ukubhukuda kwabo ukuncintisana futhi bazuze izindondo emiqhudelwaneni ehlukahlukene yomqhudelwano, okubuye kube "umdlali oqeqeshiwe".
Iqoqo labo lokubhukuda lihlukaniswe ngochungechunge oluthathu lokuncintisana, ukuqina nokuzilibazisa, kanye nesitayela silula.
Njalo ngonyaka okusha, hhayi kuphela ukubhukuda, kodwa futhi nokuthuthukiswa kwe-T-shirt emfashini, ukuqina komzimba, ukugqoka kwe-yoga, umugqa wezemidlalo.
(3) I-Balneaire
I-Balneaire ingumkhiqizo wakudala wokubhukuda, obhalisiwe eFrance, ususungulwe iminyaka engama-35, ngaphezu kwazo ekhaya, eParis, eMilan, eLondon nezinye izimakethe zakwamanye amazwe ziyathengiswa.
Kakhulu kwabesifazane abaphumelele abaneminyaka engu-25-45, yethula uchungechunge oluningana namakhulu emikhiqizo njalo ngonyaka.
Izinhlobo ezifuywayo
(1) Yingfa
Yasungulwa ngo-2006, e-China's Top 10 Brain Brands Brands iyinhlangano yokuphathwa kwemikhiqizo ehlobene yokubhukuda yebhizinisi, ukuthuthukiswa komqondo ohlelweni lomkhiqizo, ngakho-ke ukubhukuda kwayo akuyona nje kuphela ikhwalithi enhle, kepha nakuwo wonke umhlaba wokubhukuda ochwepheshe wenza kahle kakhulu.
(2) Amacilongo
Uhlobo lwasungulwa ngo-1985, ibhizinisi emakethe libanzi kakhulu amabhizinisi, ngoba ukusungulwa komkhiqizo kuthuthukisa njalo amazinga okukhethwa komkhiqizo.
Ngaphezu kwalokho, ukucutshungulwa kwemininingwane yomkhiqizo kumnandi kakhulu, futhi imikhiqizo yokubhukuda yomkhiqizo yamanje ithole nedumela eliphakeme kakhulu ngenxa yekhwalithi yawo enhle kakhulu.
(3) Zoke
Umkhiqizo wasungulwa ngo-1996, enkundleni yokuqina komzimba yasekhaya kungashiwo ukuthi uyancintisana kakhulu, ngemuva kwesikhathi eside sokubambelela okuqhubekayo emgomeni weumsikoUkuqamba kanye nentuthuko, imikhiqizo yayo yethembeke kakhulu ngumphakathi, futhi ubuchwepheshe obuningi bokukhiqiza buye bathola isitifiketi sobungcweti, futhi bathole imiklomelo eminingi ngekhwalithi enhle kakhulu.
Imfashini eminingana, i-niche, imikhiqizo yokubhukuda yabesifazane ephezulu kakhulu
(1) Zimmermann
Umkhiqizo wase-Australia uZimmermann unakho konke ukubhukuda futhi ukulungele ukugqoka, futhi isiqubulo sawo "ama-swimsuits akuyona nje ukubhukuda." Ngakho-ke, ukubhukuda kwabo kwakhiwe kakhulu, hhayi nje kuphela njengokubhukuda, kodwa futhi njengokugqoka kwansuku zonke.
UZimmermann ufingqelwe egameni "inganekwane", umbala omnene nokuphrinta okuhleImininingwane yeLace, ukuze intombazane igqoke ithambile futhi inhle, igcwele abesifazane. Idizayini ebabazekayo yeBohemian, ama-cutout we-lace are Zimmermann's Forte.
(2) okuqinile neminwe
I-SOOL & striped is a an American Online Swimwear Brand Yasungulwa ngonyaka ka-2012.
Umsunguli we-AUMERDER ASSAC BORCOUS empeleni bekungukuklama iziqu zomadodayo zokubhukuda, ngoba wathola ukuthi iziqu zeminyaka yokubhukuda ne-pink kanye nomhlophe bathandwa ngabesifazane. Amantombazane anamabele amakhulu angakhetha lolu hlobo, imivimbo emile hhayi ukuguqula umzimba wakho kuphela, ube nomphumela omude futhi omncane, kepha futhi ukwenza ubukeke ujabule kakhulu.
(3) ngasolwandle
I-Seafolly nayo ivela e-Australia, kepha umehluko ukuthi lo mkhiqizo wasungulwa ngo-1975, okuwumsunguli we-switwear. Isitayela asifani nalokhu okuningana okwedlule kungobuciko obulula, izingubo zokubhukuda zasolwandle zinikeza abantu abagcwele umuzwa wentombazane.
(4) UMarysia
Umklami kaMariyasia uMariya Dobrzanska ubheke, i-ballerina yasePoland enesifiso sokusebenzisa ama-surfing, anqume ukwethula uphawu lwe-marysia slowwear brand ngo-2009.
Kepha umklamo we-classic owenza uMarysia odumile yimiphetho yolwandle futhi imiphetho esele yenziwe e-Italy. Unqenqema ngalunye lwe-soahell ludinga ukusikwa ngesandla ukuze lwenze lube lukhuni, futhi lungagqokwa ngesifuba esisicaba. Umzimba ophezulu ubuhle futhi uthambile.
Ngaphezu kwalokho, ngaphezu kwalezi zinto ezizimele zokubhukuda, izinhlobo zemidlalo yasekhaya ezinjengeLi NING futhi 361 nazo zinemikhiqizo emihle yokubhukuda.
Isikhathi sePosi: Jun-25-2024
