1. Ukuma komkhiqizo
Ngoba uphawu luwumphumela ohlanganisiwe wesipiliyoni. Into yokuqala okudingeka ube nayo umbono, ongaba umqondo ongaqondakali kakhulu, kepha ukuwenza ukhonkolo futhi ukhonkolo. Isibonelo, awukaze uthinte uhlobo lwama-chips amazambane, kepha ngoba osebenza nabo uzokudla futhi bakubonile ukukhangiswa kwaso, kuzoba nomthelela othile kuwe. Lapho ufuna ukudla ama-potato chips, uzokucabanga. Ngakho-ke, ukuma komkhiqizoakuyona nje umbono, kepha ukwenziwa komqondo.
2. Abasebenzisi bakho
Kalula nje, ubani ozokhokha "uhlobo lomkhiqizo. Lokhu kudinga ukutadisha izici zomthengi eziqondiwe, njengezingane, ezihle, ezinjengezingane, ezincane, ezinobuhlakani, zinhle, zihle futhi zihlakaniphile; Amadoda Amabhizinisi, anezingubo zakhe kakhulu amasudi, alandelwa ama-Trench amajazi, njll. Ngakho-ke, ukuba nomthengi oqondiwe ohleliwe angasiza ama-brands achaze ukuqondisa kwawo.
3. Hlaziya izimakethe ezingaba khona
Ngoba baningi kakhulu abantu abaningi abawenza amabhizinisi, ikakhulukazi embonini yezingubo, akulula ukuthola ulwandle oluhlaza okwesibhakabhaka. Kuphakanyiswa ukuthola ingxenye encane yemakethe, okulula. Ungazama ukuhlala emakethe emincane ngokushesha okukhulu, ukuze usinde futhi ukhiqize inani elithile. Ngaphezu kwalokho, ukuhlaziywa kwemakethe kubaluleke kakhulu. Ungenza ukuhlaziya idatha ngezinkampani eziqeqeshiwe, futhi futhi ungaqala nabangane bakho, abalingani bakho, noma abanye oxhumana nabo abaseduze kwakho. Kungaphinde futhi ngenziwe ngamabomu ngemininingwane ethile, njengokuhlaziya imininingwane ekhishwe yimikhiqizo yokuncintisana eqondiwe. Vele, kufanele sibe nekhono lokuhlobana, ngaphandle kwalokho konke ukuhlaziywa kuzohlala kuphela ezingeni lokuhlaziya.
4. Yenza umehluko
Wonke umuntu ugcizelela umehluko, kepha eqinisweni, umehluko ukufakwa komkhiqizo ophelele. Ukupakishwa komkhiqizo ophelele akusho ukuthi ibhokisi lokufaka lomkhiqizo emakethe manje, kepha umuzwa ophelele womkhiqizo. Ukuyiqhathanisa, "ukupakisha" akuyona nje iqoqo lezingubo, izicathulo ezimbili, kepha kufaka amagama nezenzo, inkulumo, ukubukeka, ulwazi, umlingiswa, ubuntu nokunye. Buyela ku-brand, kufaka ukubukeka okubukwayo kanye nesiko lomkhiqizo abasebenzisi abangakubona, izinto ezithokozisayo zokuxhumana nabasebenzisi, futhi zenze abasebenzisi bathole uhlobo lwemikhiqizo enezinye zezentengiso, njalonjalo.
5. Dala ukwakheka kwezingubo ezihlelekile
Umkhiqizo wezinguboI-Design iyisipiliyoni kanye nokucaciswa kwalolu hlobo lwezingubo, hhayi kuphela umphumela obonakalayo, kodwa futhi futhi kuyindlela yaso, isisekelo, ubuqotho kanye nenani. Ngobukhulu bokwakheka komkhiqizo wezingubo, kudingeka sicabangele izinto zaso ezibonakalayo. I-Brand Colour Collocation itheleleka kakhulu nge-brand positioning futhi yamukelwe kakhudlwana ngabathengi bakho.
Ngakho-ke, uma ufuna ukudala okwakhoumkhiqizo wezingubo, kudingeka ucabangele ezicini eziningi, ikakhulukazi isakhiwo sezithombe zomkhiqizo kanye nesipiliyoni somkhiqizo kuzoba kubaluleke kakhulu kuhlobo lokuqalisa, futhi sidinga ukudala isipiliyoni esingokomzwelo sezithameli ezihlosiwe. I-Great Branding ihlinzeka ngokwamukelwa, ihambisa induduzo ngenkathi amakhasimende ayinselele. Ngakho-ke amaBrands agqugquzela amakhasimende ezingeni hhayi nje brand. Njengomsunguli, kufanele uthole indlela yokuxhuma indaba yakho yomkhiqizo nendaba yamakhasimende akho okuhlosiwe, ukudala ukuxhumana okungokomzwelo okuhlanganisa nenhlangano yentsha yentsha.
Ekugcineni, isinyathelo esibaluleke kakhulu ukuthi udinga ukuthola umphakeli wezingubo ochwepheshe kakhulu. Sicela uxhumane nathi, iminyaka engu-15 yesipiliyoni ekuhwebeni kwangaphandleifektri yezingubo, Ukukunikeza izeluleko zobungcweti kakhulu nemikhiqizo esezingeni eliphakeme, ukuze umgwaqo wakho wokudala womkhiqizo wokugqoka uhambe kahle.
Isikhathi sePosi: Jun-25-2024
