Emakethe yezingubo eqhudelana kakhulu, umaka wezingubo awulona nje kuphela "ikhadi le-ID" lomkhiqizo, kodwa futhi iwindi lokubonisa elingukhiye lesithombe somkhiqizo. Idizayini ehlakaniphile, ithegi yolwazi olunembile, ingathuthukisa kakhulu inani elengeziwe lezingubo, idonsele ukunaka kwabathengi ngokuqinile. Ngakho-ke, ungayenza kanjani ngokwezifiso ithegi yezingubo, futhi iyiphi inqubo ethile yokwenza ngokwezifiso? Masifunde inqubo yomaka ndawonye.
.1. Chaza izidingo zokuklama
(1) Ukuhlanganiswa kolwazi lomkhiqizo
Igama lomkhiqizo kanye nelogo yizici ezibalulekile zomklamo womaka. Ukuthatha isibonelo somkhiqizo owaziwayo i-ZARA, uphawu lomkhiqizo kumaka walo lulula futhi luheha amehlo, futhi abathengi bangalubona ngokubuka nje. Kufanele uqinisekise ukuthi unesithombe se-vector selogo yomkhiqizo, ukuze ngesikhathi senqubo yokukhiqiza ithegi, ungaqinisekisa ukuthi isithombe sicacile futhi ngeke kube khona ukuhlanekezela. Ngasikhathi sinye, kubaluleke kakhulu ukuhlunga indawo kanye nesitayela somkhiqizo. Uma umkhiqizo ugxile kumfashini elula, khona-ke idizayini yethegi kufanele ibonise lesi sici, ukugwema ukwakheka okuyinkimbinkimbi, ukuze kungangqubuzani nesitayela somkhiqizo. .
(2) Ukuhlanganiswa kolwazi lomkhiqizo
Ulwazi olunjengempahla, usayizi kanye nemiyalelo yokuwasha kubalulekile. Amathegi esikibha se-Uniqlo, ngokwesibonelo, alebula ngokucacile ukwakheka kwendwangu, njengokuthi "ukotini ongu-100%", namatafula osayizi onemininingwane nezincomo zokuwasha, njengokuthi "owashekayo umshini, ongaxutshiwe". Lolu lwazi lungadlulisela ngokunembile izici zomkhiqizo futhi lusize abathengi baqonde kangcono futhi basebenzise umkhiqizo. Ngaphezu kwalokho, uma ingubo inenqubo ekhethekile noma indawo yokuthengisa eyingqayizivele, njengokwelashwa kwe-antibacterial, ukuthunga okuyingqayizivele, njll., kufanele futhi iqokonyiswe kumaka ukuze kuthuthukiswe ukukhanga komkhiqizo.
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(3) Umqondo wesitayela sokuklama
Ngokusho kwezimpawu zomkhiqizo kanye nomkhiqizo, isitayela sokuklama sethegi siyacatshangelwa. Uma kuwumkhiqizo wezingubo zezingane, ingase ifise ukusebenzisa imibala ephilayo nethandekayo nezithombe zopopayi ukuze ihlangabezane nezintandokazi zezingane; Uma kusezingeni eliphezuluizingubo zabesifazanebrand, design elula nenhle nge high-ekupheleni materials ingase ifaneleke kakhudlwana. Isibonelo, omaka bamanje bamagama amakhulu e-Europe nase-United States bavame ukusebenzisa imigqa elula nezinto ezilula ukuze babonise ngokugcwele isitayela sombhalo nesemvelo somkhiqizo, ukuze abathengi babe nomuzwa onembile wesitayela somkhiqizo ngokusebenzisa omaka. .
2. Thola umenzi ofanele
(1) Ukusesha kwenkundla ye-inthanethi
Ngosizo lwe-Google, i-Alibaba nezinye izinkundla, faka amagama angukhiye njengokuthi "ukwenza ngokwezifiso ithegi yezingubo", ungathola inombolo enkuluumkhiqiziulwazi. Kuplathifomu ye-Alibaba, ungabuka izinga lesitolo, ukuhlolwa kokwenziwe nokunye okuqukethwe komkhiqizi, ukuze uhlole abakhiqizi abathembekile. Isibonelo, abanye abahlinzeki begolide bavame ukuvikeleka kakhulu ngokwekhwalithi yomkhiqizo namazinga wesevisi. Ngesikhathi esifanayo, ukuphequlula iwebhusayithi yomkhiqizi nokubuka amacala ayo adlule kuzokusiza ukuba ube nokuqonda okujulile kwamandla okukhiqiza womkhiqizi kanye nezinga lokuklama, ukubeka isisekelo sokubambisana okulandelayo.
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(2) inhlolovo engaxhunyiwe ku-inthanethi
Bamba iqhaza embukisweni wezinsiza zezingubo, njengendawo yombukiso yezesekeli ye-China International Clothing Expo (CHIC), ungaxhumana ngqo nabakhiqizi ubuso nobuso. Lapha, ungabuka isampula yethegi, uzizwele ngokwakho okokusebenza kanye nenqubo, kodwa futhi nomkhiqizi imininingwane ejulile yokwenza ngokwezifiso yokuxhumana. Abakhiqizi abaningi bamathegi abaziwayo bazobonisa imikhiqizo yakamuva kanye nobuchwepheshe embukisweni, ukuze bakunikeze ugqozi olwengeziwe lokudala, ukukusiza uthuthukise imibono, uthole izixazululo ezenziwe ngokwezifiso ezengeziwe ezihambisana nezidingo. .
(3) Ukutusa kontanga
Kuyindlela enhle yokubuza untanga mayelana nabakhiqizi bomaka bekhwalithi ephezulu ababambisene. Okuhlangenwe nakho okusebenzayo kontanga kuyinkomba ephezulu, bangabelana ngezinzuzo nezinkinga zenqubo yokubambisana, futhi bakusize ukhethe ngokushesha abakhiqizi abathembekile. Isibonelo, joyina iqembu lokushintshanisa imboni yezingubo, buza abakhiqizi bokwenza ithegi esincomweni seqembu, ngokuvamile bangathola izeluleko zontanga abaningi, ukuhlinzeka ngesisekelo esengeziwe sokukhetha kwakho.
3. Xhumana nemininingwane yokukhiqiza
(1) Ukukhetha impahla
Izinto ezijwayelekile zamathegi yiphepha, ipulasitiki, insimbi nokunye. Izindleko zempahla yephepha ziphansi, zingakhetha iphepha eliboshwe, i-kraft paper nokunye. Umthelela wokuphrinta wephepha elihlanganisiwe muhle kakhulu, imibala ekhanyayo; Iphepha le-Kraft lingokwemvelo futhi lilula. Izinto zepulasitiki ezifana ne-PVC, i-PET, izici ezingenamanzi, ezihlala isikhathi eside, ezifanele amathegi ezingubo zangaphandle. Izinto zensimbi (ezifana ne-aluminium alloy) ukuthungwa kwezinga eliphezulu, kuvame ukusetshenziswa kumikhiqizo yezimpahla ezisezingeni eliphezulu. Omaki beminye imikhiqizo efana neHermes benziwe ngensimbi, egqamisa ukuma komkhiqizo okunethezeka kanye nokwenza ngcono izinga lomkhiqizo lilonke.
.(2) Ukunqunywa kwenqubo
Inqubo yokuphrinta ihlanganisa ukuphrinta kwe-offset, ukuphrinta kwesikrini, ukugxiviza okushisayo, i-UV nokunye. Umbala wokuphrinta we-offset ucebile futhi uhlukahlukene, ulungele ukuphrinta amaphethini ayinkimbinkimbi; Ukuphrinta kwesikrini kunomqondo oqinile wezinhlangothi ezintathu, ongenza iphethini ibe yi-hierarchical; Ukugxiviza okushisayo kungathuthukisa izinga lethegi, ukuze ibe phezulu kakhulu; I-UV ingenza iphethini ibe nomphumela okhanyayo wendawo, ithuthukise umthelela wokubukwayo. Ngaphezu kwalokho, kukhona ukubhola, ukuthunga, ukuhlehlisa kanye nobunye ubuchwepheshe bangemva kokucubungula. Isibonelo, amanye amathegi omkhiqizo asebenzisa inqubo yentambo yokubhoboza, engafanele nje ukulenga engutsheni, kodwa futhi yandisa ubumnandi bethegi futhi yengeza intelezi eyingqayizivele kumkhiqizo.
(3) Usayizi nokuma komklamo
Ngokusho kwesitayela sezingubo kanye nokupakishwa kudinga ukucacisa usayizi wethegi. Osayizi abajwayelekile bangama-5cm×3cm, 8cm×5cm, njll., Yebo, osayizi abakhethekile bangenziwa ngokwezifiso. Ngokuphathelene nokuma, ngaphezu kwe-rectangle evamile nesikwele, ingabuye iklanywe ibe yindilinga, unxantathu, ibunjwe njalonjalo. Isibonelo, umaki wezingubo zemfashini uklanyelwe ukwakheka kombani oyingqayizivele, ohambisana nesitayela somkhiqizo, uthuthukise ngempumelelo ukuqashelwa komkhiqizo nokwenza isithombe somkhiqizo sithandwa kakhulu.
(4) Izingxoxo zenani nezintengo
Abakhiqizingokuvamile anezidingo zoku-oda ezincane zenani elenziwe ngokwezifiso, ngokuvamile elisukela kumakhulu ambalwa kuya ezinkulungwaneni ezimbalwa. Ngokuvamile, ukuphakama kwenombolo yokwenza ngokwezifiso, intengo yeyunithi iyancipha. Lapho uxoxisana ngentengo nomkhiqizi, qiniseka ukuthi ucacisa izinsizakalo ezifakwe entengo, njengezimali zokuklama, izimali zokwenziwa kwamapuleti, izimpahla, njll. Ngesikhathi esifanayo, ungacela abakhiqizi ukuthi banikeze amanani ahlukene obubanzi bekhotheshini, ukuze ngokuvumelana nezidingo zabo siqu, bakhethe isisombululo esingabizi kakhulu, ukuze uzuze inzuzo enkulu yezindleko.
4. Ukuqinisekisa nokukhiqiza ubufakazi
(1) Inqubo yokuqinisekisa
Umkhiqizi uzokwenza amasampula ngokuya ngohlelo lokuklama olunqunywe ukuxhumana. Lesi sinyathelo sibaluleke kakhulu, udinga ukuhlola ngokucophelela umbala, impahla, inqubo, usayizi, njll. wesampula ukuze uhlangabezane nezidingo. Isibonelo, uma kukhona ingxenye yesitembu segolide esakhiweni sikamaka, kuyadingeka ukuhlola ukuthi ingabe umphumela wangempela wokugxiviza uyahambisana yini nokulindelwe, nokuthi umbala uchemile yini. Uma inkinga isitholakele, kufanele kukhulunywe ngayo nomkhiqizi futhi ilungiswe ngesikhathi ukuze kuqinisekiswe ukuthi isampula ihlangabezana ngokugcwele nalokho okulindele.
(2) Isiteji sokukhiqiza
Ngemva kokuqinisekisa ukuthi isampula lilungile, umenzi uzofaka inqubo yokukhiqiza ngobuningi. Umjikelezo wokukhiqiza uvamise ukusuka ezinsukwini ezimbalwa kuye emavikini ambalwa, kuye ngenani lama-oda kanye nobunkimbinkimbi benqubo. Ngalesi sikhathi, ungagcina ukuxhumana okuseduze nomkhiqizi futhi uhlale wazi ngenqubekelaphambili yokukhiqiza. Ngemuva kokuthi umkhiqizi eqede ukukhiqiza, izopakishwa ngokuhambisana nendlela yokupakisha okuvunyelwene ngayo futhi ithunyelwe ngezokuthutha ukuze kuqinisekiswe ukuthi ungathola amathegi ezingubo ezenziwe ngokwezifiso ngesikhathi.
Omaka bezimpahla zangokwezifiso kumele baqale ezidingweni zedizayini, bathole ngokucophelela umenzi ofanele, imininingwane yokuxhumana okucophelelayo kanye nokukhiqiza, futhi balawule ngokuqinile izixhumanisi zokuqinisekisa nokukhiqiza. Ngalezi zinyathelo, uzothola ithegi yekhwalithi elingana nebhrendi yakho kanye nokuma komkhiqizo, okwengeza ukukhanga okuyingqayizivele emikhiqizweni yakho yezingubo kanye nokugqama emqhudelwaneni oshubile wemakethe.
Isikhathi sokuthumela: Apr-01-2025
